I'm Essau, an SEO Specialist from Cebu

Hi, I’m John Essau Florin, an SEO Specialist based in the Philippines. I help businesses strengthen their online visibility through customized SEO solutions from data benchmarking and technical audits to on-page optimization, local SEO, and performance reporting.

Thanks to hands-on training at the PinoySEO Bootcamp, I’ve built a strong foundation in SEO strategy and implementation. I have the skills to boost website performance, improve search rankings, and drive more organic traffic by aligning each strategy with business goals and data insights.

I offer an SEO cycle service—a structured process that helps uncover what your business needs to grow online. It starts with data benchmarking, keyword research and mapping, and a website audit. Then we move into On-Page SEO, Off-page SEO, and track progress through monthly reporting with data analysis.This cycle is repeated, because SEO is a long-term strategy that needs ongoing attention.

Data Benchmarking - Refine existing website content by enhancing keyword usage, structure, and readability to better align with search intent and boost your search rankings.

Keyword Research & Mapping - Discover high-value keywords relevant to your business and organize them strategically across your website to target the right audience and improve search engine visibility.

Website Audit - Evaluate your website’s overall health by identifying technical errors, SEO gaps, and performance issues to uncover opportunities for improvement and ensure it aligns with best practices.

On-Page SEO - Optimize website content and structure, including meta tags, headings, and internal links, to improve search engine visibility and user experience.

Off-Page SEO - Build your website’s authority through high-quality backlinks and external signals to boost your rankings on search engines.

Reporting with Data analysis - Track and measure your SEO performance using key metrics and analytics tools. Gain actionable insights to understand what’s working, identify areas for improvement, and make data-driven decisions.

Rinse & Repeat - Continuously refine your SEO strategy by applying insights from performance data. Revisit and optimize each step to maintain momentum, adapt to algorithm changes, and achieve sustained growth.

Results start with the right partner—work with a certified SEO expert from the Philippines.