Philippine Franchise Association

Philippine Franchise Association

As a premier voluntary self-regulating body in the franchising sector, the organization is committed to establishing industry standards that emphasize transparency and fairness. Its members adhere to the Fair Franchising Standards (FFS), which serves as a comprehensive code of ethics designed to foster trust and integrity within the franchise marketplace. Known for housing some of the Philippines’ most trusted franchise brands, many of which have expanded internationally, the firm plays a pivotal role in promoting franchising as a driver for economic development and employment generation.

The company actively advocates for an environment conducive to franchise growth, aiming to position the Philippines as a prominent regional hub for international franchises in the Asia-Pacific region. Its initiatives include organizing Franchise Asia Philippines, the largest franchise exhibition in Asia, which showcases opportunities available to local and international brands. Additionally, the organization serves as the Secretariat of the Asia Pacific Franchise Confederation (APFC) and participates in the Working Committee of the World Franchise Council (WFC). These roles enable the firm to contribute significantly to global franchising activities, supporting the expansion of Philippine franchise brands into international markets while facilitating capacity-building efforts.