Company Profile

The Philippine Life Insurance Association, Inc. (PLIA) is a reputable trade and business association dedicated to promoting excellence, integrity, and growth within the life insurance industry in the Philippines. Established in 1950, PLIA works tirelessly to uphold the highest standards of professionalism and ethics among its members, who encompass some of the country's leading life insurance companies. Headquartered in Makati City, Metro Manila, PLIA serves as a vital link between its members, government regulators, and other key stakeholders to ensure the industry's continued success and sustainability. With a commitment to fostering innovation and collaboration, PLIA provides its members with valuable resources, networking opportunities, and advocacy efforts to help navigate complex regulatory challenges and promote the importance of life insurance in securing the financial well-being of Filipinos. As a trusted voice within the industry, PLIA plays a crucial role in shaping policies and initiatives that drive growth and development while upholding the highest standards of consumer protection.