Fire on Ice General Merchandise is a retail store located in the heart of Binondo, Manila, offering a wide range of general merchandise to cater to the diverse needs of our customers. From household items and electronics to fashion accessories and beauty products, we aim to provide a one-stop shopping experience for our valued customers. With a commitment to quality products at affordable prices, our store has become a trusted destination for shoppers looking for a diverse selection of goods in a convenient location. Whether you're looking to spruce up your home or refresh your wardrobe, Fire on Ice General Merchandise has something for everyone.

In addition to our extensive product offerings, we take pride in our exceptional customer service and knowledgeable staff who are always ready to assist customers with their shopping needs. Our convenient location on E T Yuchengco Street in Binondo, Manila, makes us easily accessible to customers from all parts of Metro Manila. At Fire on Ice General Merchandise, we strive to create a welcoming and inclusive shopping environment where customers can find everything they need in one place.